NEW TICKETING COMPANY --- COMCASTTIX --- IS INTRODUCED TO GREATER PHILADELPHIA REGION!
A NEW TICKETING COMPANY --- COMCASTTIX --- IS INTRODUCED
TO GREATER PHILADELPHIA REGION
COMCASTTIX IS NOW NEW TICKETING COMPANY FOR ALL EVENTS
AT SOVEREIGN BANK ARENA, WACHOVIA CENTER AND WACHOVIA SPECTRUM, THE BORGATA AND LIACOURAS CENTER
NEW INNOVATIVE METHOD OF PURCHASING TICKETS CREATES CUSTOMER CONVENIENCES
(PHILADELPHIA, PA – September 12, 2006) Comcast-Spectacor, the Philadelphia-based sports and entertainment firm, in a partnership with Comcast Cable, today introduced “ComcastTIX,” a new, innovative method for consumers to purchase tickets to attend events at Sovereign Bank Arena, as well as neighboring arenas including the Wachovia Center and Wachovia Spectrum in Philadelphia and the Liacouras Center at Temple University, and the Borgata Hotel Casino and Spa in Atlantic City, NJ.
“We’re very excited to offer a new and dynamic ticketing service to customers throughout the Greater Philadelphia Region,” announced Comcast-Spectacor President Peter Luukko. “ComcastTIX provides our guests with a personalized service and additional opportunities in their ticket purchase experience. As an added benefit, ComcastTIX will now enable our customers to electronically forward their season tickets to a friend or client.”
Customers wishing to purchase tickets and special offers for events at Sovereign Bank Arena can immediately begin purchasing tickets via ComcastTIX.com, via phone at 1-800-298-4200 or by visiting the Sovereign Bank Arena box office.
Any tickets already purchased via www.sovereignbankarena.com or 888-SBA-TIXX will be honored.
ComcastTIX replaces any previous ticketing company for events at Sovereign Bank Arena. ComcastTIX, the name for the new ticketing company, was created through a branding agreement between Comcast Cable and New Era Tickets, a subsidiary of Comcast-Spectacor which last year sold more than six-million tickets nationally.
Comcast-Spectacor invested in Paciolan Technology, the leading provider of in-house ticketing solutions, in November of 2004, and created New Era Tickets, a full-service ticketing company for public assembly facilities and events throughout the United States and Canada. Companies, which sell tickets via New Era Tickets, can resell the naming rights of the company, which Comcast-Spectacor has done in Philadelphia.
With Paciolan’s technology empowering this new venture, New Era Tickets (under its new name in Philadelphia) will provide customized ticketing, database marketing and access management functionality to clients, enabling them to sell and manage their own tickets thereby eliminating the need for third-party distributors. New Era Tickets creates similar opportunities for other sports teams, entertainment venues and multi-purpose arenas, stadiums and convention centers.
“One of the biggest advantages our ticket company (New Era Tickets) offers to arena operators and owners, or sports teams, is the opportunity to brand the ticketing company, which is a natural fit for Comcast,” said New Era Tickets President Fred Maglione.
In addition to the naming rights for ComcastTIX, Comcast will have the opportunity to offer its Triple Play customers exclusive VIP access to order their tickets in advance of a public sale for select events.
“ComcastTIX provides us with an opportunity to reinforce the entertainment value of our brand and enables us to deliver unique offers, special discounts and VIP programs to Comcast customers,” said Dave Watson, Executive Vice President, Operations for Comcast Cable.
Eric Cuthbertson, General Manager of Sovereign Bank Arena, will be available for questions or comments and can be reached at 609-656-3211.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 60 facilities throughout the United States and Canada including the Sovereign Bank Arena; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. Comcast-Spectacor also owns the Bowie Baysox, the Delmarva Shorebirds, the Frederick Keys baseball teams, all affiliates of the Baltimore Orioles. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.


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